Mastering Personal Networking: Tips for Building Strong Connections

During a recent Netcentric Campaigns workshop, a participant asked a question we often hear: “How do I build my personal network?” While our workshop’s main focus was on building advocacy networks and connecting individuals in movements, personal networking is a vital skill that intertwines with these larger goals.

Here’s our strategy for building a robust personal network and becoming a more well-connected individual, which involves two key elements:

1. Expanding your knowledge through a curated selection of informative networking books and websites.
2. Developing a personal networking strategy that invites diverse perspectives and adaptability.

By combining these components, you will be on the right path to unraveling the mysteries of building meaningful connections and becoming an influential advocate in your field.

Ready to get started?

Expanding Your Knowledge

To effectively build your network, start with expanding your knowledge. There are numerous books and resources that offer valuable insights:

• “Give and Take” by Adam Grant: A favorite of ours that explores the dynamics of giving and receiving in networking.
• “Build Your Dream Network” by Kelly Hoey: Offers practical tips on how to leverage your network.
• Seth Godin’s articles and books: His sharp insights into networking and marketing are invaluable.
• Isaac Serwanga’s TED Talk “3 Bones of Networking for Student Success”: A great talk focusing on the fundamentals of networking.
• “Superconnector” by Scott Gerber and Ryan Paugh: This book delves into the art of connecting people.
• “Networking for People Who Hate Networking” by Devora Zack: Perfect for introverts and those overwhelmed by networking.
• “Never Eat Alone” by Keith Ferrazzi and Tahl Raz: Stresses the importance of helping others and building genuine connections.
• “The 7 Habits of Highly Effective People” by Stephen R. Covey: Offers timeless principles for personal and professional effectiveness.
• “How to Win Friends & Influence People” by Dale Carnegie: A classic guide to building relationships.

Developing Your Networking Strategy

Developing and using networks is not just a static planning process. It’s a practice that requires continuous improvement. This involves gaining perspectives, sharpening skills, acquiring knowledge, and embracing adaptability. It is also important to recognize that networks already exist. Therefore, we should not only focus on expanding our own networks but also on how we collaborate within existing networks.

Here are some key principles and actionable suggestions to enhance your capacity and drive change within established networks:

1. Focus on Giving Value Rather Than Taking Value: Prioritize offering assistance before seeking help. This could be through providing resources, introductions, or advice.
   • Share data, research findings, or relevant articles with colleagues.
   • Initiate conversations centered on others’ needs and goals.
2. Start Conversations About the Other Person’s Needs and Goals: When in doubt, simply ask, “How can I help with what you’re working on?” Often, this approach will foster reciprocity.
   • Offer resources, make introductions, or provide advice.
   • Share relevant data or research findings with colleagues.
3. Facilitate Connections Between Individuals in Your Network: Help your network grow by connecting individuals with similar interests or complementary skills.
   • Organize events or online forums to foster connections.
   • Introduce collaborators to explore potential synergies.
4. Clearly Articulate Your Vision and Goals to Ensure Alignment with Others: Communicate your goals to align with others and motivate them to engage.
   • Present your ideas at conferences and seek feedback.
   • Discuss how others’ work aligns with your objectives.
5. Practice Inclusive Leadership: Encourage collaboration and shared leadership to foster ownership and innovation.
   • Invite new contacts to participate in projects.
   • Share credit and rotate leadership roles to highlight different team members.
6. Promote Shared Purposes: Find common goals to unify your network.
   • Host meetings to discuss and align on strategies and actions.
   • Identify shared interests to advance collaborative projects.
7. Foster a Culture of Support and Growth: Encourage personal growth and development within your network.
   • Share resources freely and organize skill-building sessions.
   • Facilitate mentorship opportunities to support continuous learning.
8. Be Transparent: Maintain open communication to build trust and accountability.
   • Regularly update your network on progress and challenges.
   • Seek feedback and address concerns proactively.

Final Thoughts

Building an effective network is a journey that requires time, effort, and adaptability. At Netcentric Campaigns, we believe in the power of collective action and are here to guide you through this transformative process. If you’re ready to elevate your networking and advocacy efforts, reach out to us for more guidance on building your network or to learn about our advocacy support services. Together, let’s build strong networks for a better future.