May 11, 2010 - 4:51am — Marty
There are big drivers afoot shifting civic organizing again. These forces are going to be as trans formative as the web was and initial email. The forces are mobile and data. You need to be developing strategies today that: a. capture data b. position you to leverage the data you capture to deliver service to users. c. integrate this personalized information product with social and mobile media channels. There are lots of reasons "why". and even more ways "how". It is a process I am working on right now with clients and campaigns I care about. Unfortunately, very few organizations or social movements are working on serious strategies that are going to line up with the coming wave of changes in content will be delivered. I ran across this quote "Organizations should refocus their attention on personalizing content and disseminating news through mobile devices" - Eric Schmitt @ Google. Read more: http://www.politico.com/news/stories/0410/35649.html#ixzz0nanfhl4Z It is interesting to think about.
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Collected Thoughts
Indictment of Online Strategies: The Man in the Mirror Doesn't Trust You Either.
December 9, 2009 - 4:47am — MartyThis should be a wake up call for lots of online strategies that are not transparent, don't communicate results and just leverage online work to build a base of donating click monkeys. People are not happy with the distrust shown to them online.
This study mentioned in Philanthropy of 587 PEOPLE WHO USE NEW MEDIA ... has nothing to do with the failure of the platform but of the philosophy and world view of those who run organizations.
Online strategy and communications behind many organizations use of the online tools doesn't typically engage, empower and listen. There is a high degree of distrust of online supporters by organizers and organizations.
Somehow the open and welcome culture of organizing "if they show up at a meeting engage them and work with them" has not translated into online organizing space.
Old guard leaders don't trust their own instincts or methods used to filter "good supporters and bad supporters" in the online space and therefore they distrust all online supports and only offer them limited engagement, information or resources.
The Economic Crash and the Advocacy Movement
December 15, 2008 - 3:10am — Marty
At this stage, it is clear that we are
headed for extraordinarily difficult financial times. The cash crunch for the advocacy movement
will be as bad as we can imagine and far worse than we can easily manage. We need a plan for how to remain effective.
What Makes a Good Weaver?
June 11, 2008 - 3:37pm — LaurieNetwork weavers are individuals with the energy and ability to connect network members. They bring people together to take advantage of network resources, and make sure communications are working smoothly. Weavers are often individuals who like working with others. They know and remember lots of people, and are excited to make new connections.
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