I have often talked about the story of Alex's Lemonade Stand  as one of the great examples of network-centric organizing. They continue to push the organizing and message crafting, the story telling and inspiration out to the audience.  I love the new section they added "From the Mail Bag".  Just unedited and raw scanned letters.   They have raised $18 million for Alex's Foundation and have a story that just keeps spreading in a connected culture.  It is clean and easy. Stop Cancer, Save kids, Hold a lemonade stand.

It is a beautiful campaign.